Discover the cradle of the history of fashion in Florence, the so called “made in Italy” as a result of local tradition and the creativity of great minds and talents. This tour explores the Costume Gallery as the starting point of the Italian fashion. The tour will be completed by visiting the Ferragamo footwear collection and Gucci museum, two great examples of the XX century Italian style.
Info & Booking
Private walking tour
Length: 4 hours
- from November to February, every day except on Tuesdays, at 9.30 am;
- from March to October, from Monday to Saturday at 9:30, not available on Tuesdays
Meeting point: meet the guide at 10.00 am directly in front of the Pitti Palace, nearby the entrance
Private party of maximum 8 people
Available in English, Italian, French. Spanish and Russian on request.
Itinerary (times to be confirmed according to availability at the moment of the order):
- Meeting point in front of the Pitti Palace, nearby the entrance
- Private party of maximum 8 people
- The Costume Gallery
- The Ferragamo Museum
- The Gucci Museum
Comfortable shoes advised.
It is an intense tour, not suitable for children, very elderly persons and people with major physical problems.
total refund in case of cancellation up to 8 weeks prior the date visit
75% refund from 55 to 22 days before the visit
50% refund from 21 to 15 days before the visit
25% from 14 to 8 days before the visit
No refund is possible for later cancellations and no shows
Florence Fashion Addicted Tour
Florence and Tuscany have always played an important role in the field of textile and fashion.
Since the Middle Ages the high quality of Florentine textiles was known all over Europe, and the clothing of the Florentine aristocracy and wealthy merchants tended to be elaborate and changed according to the dictates of the time.
It is here, in Florence, that the history of Italian fashion begins, the so called “Made in Italy” as a result of local tradition and the creativity of great minds and talents.
This tour, lead by an expert guide, will open the doors to this fascinating world to you and your curiosity and love of the unique Italian style.
Your tour begins with an exploration of the Costume Gallery, the first state-operated museum dedicated entirely to study and preservation of costumes, accessories, and fabrics.
Today, the museum storage rooms preserve a collection of more than 6,000 items, including ancient and modern garments, accessories, and costumes for the theater and the cinema of great documentary value.
It is a unique gallery whose center is the famous Medici collection, among the world’s oldest, made up of the burial clothes worn by Cosimo I Grand Duke of Tuscany, his wife Eleonora de Toledo, and their son Don Garzia, all restored in the museum’s own restoration shops.
A significant place is also reserved for contemporary costume, with selected nuclei representing the greatest protagonists of international high fashion and prêt-à-porter, such as Worth, Poiret, Vionnet, Capucci, Missoni, Valentino, Pucci, Ferrè, and Yves Saint Laurent, to name only a few.
Your tour will then continue to the Ferragamo Museum. Its famous footwear collection documents the entire span of Salvatore Ferragamo’s career, from his return to Italy in 1927 to 1960, the year he died. It highlights his technical and artistic skills which made a fundamental contribution to the growth and establishment of “Made in Italy.” The items on display are periodically selected from the over 10,000 models in the museum’s archives and featured in biennial exhibitions that present different themes through Ferragamo shoes.
The Ferragamo footwear collection is also enriched by footwear production after the death of Salvatore Ferragamo, down to the present day. Every year, in fact, a number of models suitably representative of the season are entered in the Salvatore Ferragamo Archives which the museum draws on for its exhibitions, telling a century of history through footwear.
Your tour culminates with a visit to the recently opened Gucci Museum, which presents a permanent exhibition from its rich and culturally significant archive, preserved and amplified throughout the years, juxtaposed with contemporary art installations.
Total refund in case of cancellation up to 8 weeks prior the date visit 75% refund from 55 to 22 days before the visit 50% refund from 21 to 15 days before the visit 25% from 14 to 8 days before the visit No refund is possible for cancellations less than 8 days before the visit and for no shows.