The Principals
Alessandro Naldi, ([email protected]), General Manager
Founder and primary developer of Weekend a Firenze S.r.l., Alessandro Naldi is an entrepreneur whose previous career in accounting and finance prepared him to set up the infrastructure for a successful Web business. Naldi is a native of Florence and holds a doctorate in economics from Florence University. Naldi is a frequent speaker at worldwide marketing and Internet business events, including Internet World and U.S. Direct Marketing Association conferences, as well as in Europe. He also frequently teaches courses of net economy technology at Milan Politecnico, and at the international marketing training program at Università Bocconi in Milan.

Count Giovanni Carlo Rimbotti, Founding Partner
A Florentine businessman whose family traces its title back to Charlemagne in the year 1100.

Benedetta Bini Naldi, ([email protected]), Customer Service Mgr.
Co-founder of Weekend in Florence with her husband, Ms. Naldi's important family roots in Florence go back many centuries.

Subsidiary Management
General Mgr. WII/USA Richard Cross, [email protected].
Richard Cross is the founder of Cross World Network, Inc. and is a widely published business columnist and author.
North American Office
10 Van Winkle Rd Hudson, NY 12534 USA 001- 518 - 944 – 4333 U.S. and Canadian journalists, writers, and editors, please contact Richard Cross,[email protected],
All other journalists, writers, and editors, please contact Alessandro Naldi directly,
[email protected] +39-0574-38074 WEEKEND A FIRENZE, s.r.l. Via Pistoiese 132, 59100 Prato (Italy)

[email protected]